Personalized medicine is revolutionary because it replaces the current “shotgun,” or “one-size-fits-all” approaches to the diagnosis and treatment of disease, with an unprecedented, proactive form of health care tailored to your unique biology, medical and family history, and lifestyle.
Genomics pioneer, physician and biotech entrepreneur Leroy Hood, M.D., Ph.D., recently described personalized medicine as P4™ medicine based upon the following four tenets:
- Personalized, taking into account an individual’s genetic profile;
- Preventive, focusing on wellness, not disease;
- Predictive, anticipating health problems and drug reactions; and
- Participatory, empowering patients to take more responsibility for healthcare decisions.
DNA-Complete and DNA-Select are both P4 health care platforms that harness both genomic and mobile health technologies.
Links
- “The new science of personalized medicine,” PricewaterhouseCoopers. 2009.
- “Personalized Medicine Fact Sheet,” National Institute of General Medical Sciences of National Institutes of Health (NIH).
- “Personalized Medicine: How the Human Genome Era Will Usher in a Health Care Revolution,” National Human Genome Research Institute of NIH.
- “Personalized Medicine,” Technology Review.
- “The Decision Tree: How Smarter Choices Lead to Better Health,” Wired. 2010.
- “The Experimental Man Project” website.